Thought Leadership

Thought leadership articles are a vital part of a contemporary media and communications program.

Thought leadership articles have become a vital part of contemporary media and communications programs. However, editors are bombarded by contributed content on a daily basis – much of it poorly disguised promotional content. Breaking through requires tapping into current topics of interest to the larger community and offering new and provoking insights which will start a conversation.

Watterson researches key trends, themes, government policies and other topics and develops article ideas that work. We can ghost-write and edit authored articles on behalf of spokespeople to fit the style required by target media, while still maintaining the voice of the spokesperson. Our expertise means we regularly secure thought leadership coverage in national media targets as well as business, technology and other key vertical industry titles. We can also adapt these articles for use on digital media platforms to amplify the message.