Media Relations

Understanding media from the inside

The Watterson team comes from a journalistic background.

We know how journalists and broadcasters think, what they are looking for and what makes a great story because we have been on the other side. Combine this professional experience with strong operational knowledge of campaign and material development, a unique proprietary database for Australian and New Zealand media and an energetic atmosphere of strategic thinking.

The result? The kind of print, broadcast and online coverage that makes clients ask for Watterson.