Content Creation & Management

The media is bombarded with contributed/authored articles from hundreds of vendors, however, most of these are self serving. Content today […]

The media is bombarded with contributed/authored articles from hundreds of vendors, however, most of these are self serving.

Content today must offer much more than just company rhetoric; it needs to provide valuable and thought provoking commentary that is contextual, engaging and useful for the audience.

Perhaps most importantly, that commentary must be supported by independent facts.

Watterson:

  • Researches key trends, themes, government policies and other topics.
  • Develops article angles based on research, and supports with references to independent content (from analysts, for example)
  • Ghost writes and edits articles on behalf of spokespeople in the style required by the target media, but maintains the “voice” of the client.
  • Submits content to magazines, newspapers, journals, online publications, online newsletters as well as to social media sites like LinkedIn, Twitter and Facebook .
  • Tracks the effective reach of the content through analysing potential audience sizes and engagement figures.