Principal

Hannah is a former editor and journalist who has developed and executed successful media strategies for a variety of Australian and multi-national companies. She actively supports the media profession through her sponsorship of the ITJourno Awards and other MediaConnect events. Hannah believes in best standards and practices.  She’s active in the Public Relations Institute of Australia’s (PRIA) registered consultancies group and is part of the PRIA mentors group.

“Why do I do my job?  Because I believe that good businesses deserve to succeed.  It frustrates me to see bad communications strategies hindering success.  It drives me to make sure a great message meets the kind of communications that can do it justice.” 

Senior Consultant

Jonathan knows what the media wants, how it’s changing and how clients can best navigate these changes.  He specialises in thought leadership and high-level media strategy.  He has written for The New York Times, has extensive experience in video and radio production as well as training people to appear in these mediums.  He is a graduate of Columbia University School of Journalism in New York, attended Fordham University School of Law and holds a BA in Classics from Bard College.

“People talk a lot about messaging when we really should be considering the qualitative aspects of the message and the thinking behind it.  Communications has traditionally undervalued itself and its place in the boardroom.  Communicators must genuinely understand the business they purport to speak for.”

Senior Consultant

Cameron is a former news journalist who has channelled his media experience into a strategic understanding of campaign development and management.  He is a excellent researcher and creative member of the Watterson team. Cameron graduated from Charles Sturt University with a Bachelor of Sports Studies/BA (Communications/Journalism).

“We can hop on the latest trends all we want, but why shouldn’t we try and create the trend in the first place? Hopping on a bandwagon tends to lead us to a crowded market. If we want to ensure our voice is heard in that crowd, we need to set the tone.”

Senior Consultant

Oisín is an expert technology communications consultant. He has worked with some of the biggest names in tech with campaigns spanning Ireland, the UK, US and his adopted home of Australia. He graduated from the Dublin Institute of Technology in Ireland with a Bachelor’s degree in Journalism/French and holds a Master’s Degree in Public Relations.

“In communications there are two groups of people that matter, your clients and the people they want to get their message to, whether that be the media, politicians or someone thumbing through Twitter. If you can’t bridge that gap, you’re not doing your job right.”

Senior Consultant

Nermin is a former journalist who still maintains close ties to the media community. He is a communications pro with experience in technology, business, property and education. Nermin graduated from Macquarie University with a Bachelor of Media Studies, majoring in media analysis and academic theory.

“Communicating is preceded by learning, and learning relies on process. It is only once your own understanding is thorough and precise that you can be relevant to clients, media and other audiences.”