Archive for the ‘WBlog’ Category

After many years of discussion, FIFA has bowed down to demands and introduced a video assistant referee (VAR) and ‘new’ technology to the beautiful game on the world stage.

One of the most contentious issues in the world’s most popular sport, proponents have been calling for the use of video assistance for years. Despite its widespread use in other sports, football had long avoided its introduction, with early mock trials only getting the green light in 2012.

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WBlog: Mirrors for your money

June 14th, 2018 by hannah.watterson

There’s a word that’s been at the centre of video game culture for the last couple of years: hype.

Hype sells games; more importantly, hype can separate money from consumers before a product is even delivered.

The biggest gaming conference of the year, E3, has just been held, and I thought it was an interesting time to take a look at what is ‘hype’. In the video game space it refers to the huge expectations publishers create around new and existing franchise announcements.

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If there’s one thing you can take away from any of the now-ancient Star Wars prequels, it’s a line from the final battle between Obi-Wan Kenobi and a corrupted Anakin Skywalker. The future Darth Vader delivers the “you’re with me or against me” ultimatum to Obi-Wan, who responds with “only a Sith speaks in absolutes”.

It’s never a good sign when your opening pop-culture reference is from a reviled trilogy – but it’s the first thing I think of whenever I’m drawn into or witness a “debate” online or on TV. Because when it comes to debating, we’re all Siths nowadays. You’re either with me, or against me. There’s no middle ground; it’s gone the way of Luke Skywalker’s hand in The Empire Strikes Back (is that better?).

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Consumer interest keeps companies alive. It’s why I’ve become a little confused when organisations – specifically consumer ‘brands’ – pander to the wrong parties; predominately by forgetting the interests of their primary stakeholders in favour of quick cash grabs.

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