Archive for the ‘WBlog’ Category

There’s a new term arising in discussions around cybersecurity that should be of concern to everyone: data breach fatigue.

And sure, it’s easy for the average person to look at the numerous stories arising on a daily basis and resort to the posture of “well, breaches are inevitable so why bother?” but this could be very dangerous.

There are so many stories about breaches … or risks of breaches … or how to prevent breaches … or the need to report breaches that we stop seeing them. We have forgotten about the importance of the data, why it is being stolen and how it could be used. And we need to remind ourselves not only just how valuable our data is, but how easily it can be used for criminal purposes.

Read the rest of this entry »

VAR is a positive no matter how you look at it

July 13th, 2018 by Oisin O'Callaghan

After many years of discussion, FIFA has bowed down to demands and introduced a video assistant referee (VAR) and ‘new’ technology to the beautiful game on the world stage.

One of the most contentious issues in the world’s most popular sport, proponents have been calling for the use of video assistance for years. Despite its widespread use in other sports, football had long avoided its introduction, with early mock trials only getting the green light in 2012.

Read the rest of this entry »

WBlog: Mirrors for your money

June 14th, 2018 by admin

There’s a word that’s been at the centre of video game culture for the last couple of years: hype.

Hype sells games; more importantly, hype can separate money from consumers before a product is even delivered.

The biggest gaming conference of the year, E3, has just been held, and I thought it was an interesting time to take a look at what is ‘hype’. In the video game space it refers to the huge expectations publishers create around new and existing franchise announcements.

Read the rest of this entry »

If there’s one thing you can take away from any of the now-ancient Star Wars prequels, it’s a line from the final battle between Obi-Wan Kenobi and a corrupted Anakin Skywalker. The future Darth Vader delivers the “you’re with me or against me” ultimatum to Obi-Wan, who responds with “only a Sith speaks in absolutes”.

It’s never a good sign when your opening pop-culture reference is from a reviled trilogy – but it’s the first thing I think of whenever I’m drawn into or witness a “debate” online or on TV. Because when it comes to debating, we’re all Siths nowadays. You’re either with me, or against me. There’s no middle ground; it’s gone the way of Luke Skywalker’s hand in The Empire Strikes Back (is that better?).

Read the rest of this entry »

Consumer interest keeps companies alive. It’s why I’ve become a little confused when organisations – specifically consumer ‘brands’ – pander to the wrong parties; predominately by forgetting the interests of their primary stakeholders in favour of quick cash grabs.

Read the rest of this entry »

  • Posted in WBlog
  • Comments Off on Crowd-pleaser: why consumers are more valuable than quick cash grabs