Client Keynote
An art that begins with listening
When they needed help with a keynote, one of our clients came to us.
Speechwriting is never about putting your words into someone else’s mouth. It is an art that begins with listening.
For our client this meant knowing what the speaker, a leading executive, really cared about and how he communicated best.
Speechwriting requires subtlety, familiarity with how to shift tone and connect with an audience while still delivering content that is clear and valuable.
We decided to treat his keynote opening of an important conference like a conversation he was having with the delegates. We worked closely with him, establishing trust, being frank, polishing the message and the delivery. The speech that resulted fit him, the company and the event to a tee. We have been working together ever since.